Eagle Boys
Seamless integration can really make a difference
100% network on board
54% participation on incentive program
huge increase in marketing efficiency
The below testimonials explain what we do for Eagle Boys better than a case study.
Fuse
has been an integral evolutionary marketing partner to the Eagle Boys
franchise network for 8 years. Their professionalism, responsiveness,
and dedication to innovation has assisted us in becoming the nations
number 2 pizza player.
Christine Hooper | Group Executive Marketing
I have been involved with Fuse (formerly Printrak) as a client for about the last 6 years. Initially, Fuse started by providing services relating to national and local marketing.
FuseҒs expertise in delivering end to end solutions for national and local marketing were noticed through the network - from the departments in head office, through to the franchisees in the field. Their products and services were rated highest supplier in the annual franchise surveys.
Naturally, our relationship with Fuse grew over time, and as such, we began engaging their services for the operational and training side of the business. Initially, they took over the design, print and distribution of all company procedure manuals and documentation - their online portal made things so much easier. If franchisees needed a training manual or procedure chart, they could jump online, select what they needed and it would be delivered to their door. (Training franchisees to use our online portal was a pleasure!)
However as the organisation and the training department grew, and because Fuse are always eager to continue adding value, we ended up mapping out a series of first class training and operational programs designed to step new franchisees through the initial training process and the ongoing field support. From there, Fuse took full control of designing a series of training workbooks, operational tools and even the distribution of all of our new store related products. All I had to do was provide them with the content!
I worked closely with Fuse throughout my time at Eagle Boys Pizza, and not only did they achieve the usual things you would expect from a high calibre organisation, such as professionalism, high quality work etc, but the thing that really sticks out in my mind, is that they always go the extra mile. They take things to the next level - anything you brief into them, comes back 10 times better than what you thought, simply, because thats what theyҒre passionate about, its what they love to do.
I recently joined Pie Face, a young company with 15 franchisees and 30 stores. Being a relatively young company, we have a great opportunity to excel early. So one of the first things I did when coming on board, was contact Paola, and organised a catch up to discuss the integration of FuseҒs services into our business. Since these initial discussions with Paola and the team, they have taken control of the design & print of our baristas coffee training program (including designing some fantastic training tools that will accompany the program), but not only that, after talking about the operational side of the business, they have given me ideas on a great new operational tool that will greatly assist our franchisees in running their businesses. They are motivating me to continue taking our business to the next level!! And it's this sort of stuff that sets them apart from the rest! They want to be involved in the detail of our business, they want to read our newsletters so they know what's happening, they even come on store visits with me! Although that may also be for the mini chocolate pies and coffee!
Fuse aren't an agency, they aren't just a printer or a distributor and they don't just have 'an online system'. They provide a solution. A solution across all areas of the business - and they don't stop until we're 110% satisfied.
Chris Guy - Pie Face national training manager (previous same role @ Eagle Boys)
Chris has kindly offered to be available to discuss his experience working with Fuse, please contact us to get his details if you are interested.
|
