RED ROOSTER
System launch in record time!
87% network on board
75% participation on national campaigns
35% increase in marketing activity
Challenge
The marketing department of Red Rooster has a small team for a total of 365 stores. This ratio was making any sort of strategic activities difficult as the team were constantly tied up in time consuming marketing administration tasks. Red Rooster has tried alternative marketing implementation systems, however, none of them have delivered the flexibility they need.
Strategy
Red Rooster met with Fuse to create a complete online marketing implementation system covering all POS, promotions, merchandise, stock, signage, online artwork, advertising, planning communication and data management.
Outcome
Fuse and the management team at Red Rooster are very confident that with their marketing implementation made significantly more efficient via the use of a custom built system. The Red Rooster marketing team will now be free to focus on planning, strategy and will be able to better use their time for the chain. The team's focus for the next 12 months is on franchisee engagement and making sure the system delivers the right initiatives to grow the business.
"Red Rooster engaged Fuse in 2009 to provide a fully managed online Local Store Marketing resource for Red Rooster's 365 company owned and franchise owned store network.
Fuse developed and implemented a new system within eight weeks and has been committed to ongoing site functionality development and content development to meet the needs of Red Rooster's rapidly changing marketing plan.
Fuse provides a level of service second to none, and have proven extremely competitive on price. Fuse now manage all print and logistics of not only Red Rooster's local marketing, but National campaign work also"
Scott Hamilton - National Marketing Manager - Red Rooster |
